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Thursday, January 14, 2010



It was the dream of my wife to start a publication for children. she coined a tag line "Bridging knowledge between school & home". I joioned her in getting her dream fulfilled. Two years back around this time, we printed the dummy edition of Million Words. We liked when the copies appeared on the newsstands. We waited at the stalls to see if people are picking the copies. We were happy to see people started picking up copies and we sold 2000 copies out of 3000 copies printed. Good beginning, we said. Later we brought out Little Words. This title soon became a hit in the market and we started distributing across the country through a network we developed. Soon, the competition started analysing the content and started following the style in many ways. We liked it immensly.

We soon realised that publishing is not for every one. It requires either a strong commitment or strong pockets which can dole out few lacs without even bothering to get it back. We were only committed without the storng pockets.

The content has become a house hold name and parents respond very positively and many are annoyed if the copies do not reach them on time. Schools responded promptly. The reach of these copies is growing in strengths.

The advertisers for some reason fail to recognise the reach of this magazine. I have tried and still hopefully trying to convince few of them.

I look out for working parters who can invest into the magazines and make a killing. There is a great opportunity as children category is wanting good content.

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